Designer notes: Adidas is a brand that I have always admired for both their quality of product, campaign work, and style. When I learned about the Parley campaign, which includes using recycled materials to create a new line of Adidas footwear, I knew that pairing two important things for me was an opportunity for an exciting project. I mixed graphics with hand-drawn vectorized illustrations in this magazine spread. The white text on the cover is completely hand-written. The letterforms for the word "Parley" were created previously in a previous project, and I re-worked them to portray the current tone of this piece. I was excited throughout the whole duration of this project, hence the numerous iterations of the spread at the end.  I look forward to creating more projects like this one!
Back to Top